Inspired by the Darshini Coffee Tradition
South Side Roast takes its cue from the coffee served in darshinis, tiffin rooms and neighbourhood eateries down South, where strong filter coffee is part of the meal rather than a separate ritual.
South Side Roast brings that everyday thindi-shop experience into the Mysore Concerns range: straightforward, comforting and unmistakably South Indian.
Rooted in the Everyday South
South Side Roast draws from the visual culture around South Indian eateries and Darshinis, where filter coffee sits naturally alongside the everyday rituals around it.
At the centre of the pack is a woman drawing a kolam, bringing in a familiar gesture from South Indian life. Around her, the deep green and orange palette, the map-like linework, and the blue chicory flowers build a setting that feels rooted in place.
Together, these elements give the pack a strong sense of context: everyday, distinctly South Indian, and closely tied to the culture around the coffee.